Mills is the creative director of USTWO, a global digital product studio with offices in London, New York and Malmo.
WHO’S YOUR APP FOR?
From the very outset of your app creation experience, you must decide whether you are making an app that you simply want for yourself or an app to take over the world. Choosing the latter obviously makes more sense if you want those downloads. Prepare yourself mentally for the anticipated volume of sales, and manage your own expectations.
GIVE IT SOME LOVE
Apps that sell in their millions do so because they are based on a universal idea with mass appeal. But never forget how important luck and Apple App store promotion can be as well. Polish your app to perfection and give it the love and attention it deserves. Your app wont do well if it hasn’t been crafted beautifully. Make sure the app is intuitive and engaging.
PLAY THE PROMO GAME
Prepare for along and lonely promotion trip. Promotion is the difference between guaranteed failure and thousands of downloads. So think hard about how you can get your app in front of as many of the relevant users as possible. Make videos, send out a press release, pay for advertising on blogs, request reviews and beg. Show the world you care about your app and hopefully they will too.
Olabodeskills is a creative portal that teaches, shares, showcases and features brilliant ideas, concepts and skills in the arts – from graphic/design, painting, sculpture, printmaking, photography, visual media, decorative arts, architecture, performing arts and interactive media. It is for everyone in the design world – graphic/web designers, web developers, programmers, illustrators, photographers, cartoonists, writers, architects, package designers, animation/multimedia pros, video editors, make-up artists and the design wannabes.