Sunday , April 30 2017
A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
image

5 Habits of Effective Designers From Concept to Delivery

It’s that time: one of the biggest brands you’ve ever worked with wants your designs. You’re ready to put in the extra hours and create something greater than anything you’ve ever done before. But remember, sometimes eagerness is the enemy. If you aren’t careful about every aspect of your design, it might get thrown out. Eliminate that chance before you start working by remembering these 5 habits of effective designers.

1. Sketch First

Before lifting a mouse to browse images, start sketching. Pen to paper, marker to whiteboard, stylus to tablet — whatever medium you choose, sketching encourages original thought. The process activates your visual, tactile, and kinesthetic ways of thinking, helping you create and plan what you’re doing. When it comes time to go into production, you’ll be more effective with your time, you can communicate your thought process, and you can cut back on revision cycles.

shutterstock_227711758

2. Ask Questions

Make sure you understand the problem you’re trying to solve, and if you don’t, ask more questions. What’s the critical message you’re trying to convey? What’s the most important takeaway? Who is the audience? What do we want them to think and why should they believe it? In what context will your audience be viewing the design? If it’s a new client or brand, ask for brand guidelines — anything from color palettes and typography rules to logos and approved images — and any rules they have for brand management.

3. Check the Copy

The overall effectiveness of the piece will be determined by how well the copy works with the imagery and design. Copy should be a collaborative process between the designer and the copywriter. Provide examples, such as webpages or previous content, so the copywriter knows how many words and characters to use. Be sure the copywriter reviews final copy in layout to make adjustments, too. Copy should never be final — it changes as your brand evolves. Both the writer and designer need to understand this and have some degree of flexibility. Designers also need to be aware of the brand’s messaging, voice, and tone, to make sure they stay on brand.

shutterstock_197903273

4. Explain Why

No matter how trendy it is, your design is only as good as what your design does. Be prepared to explain every element of it: Why you made the decisions, how it will benefit the user more than other designs, the tradeoffs between design options. Outline the strengths and potential weaknesses of each design you create so you’re fully prepared to talk about it. In order to push a brand forward, sometimes you have to do something slightly different. If you’re doing something that moves away from brand standards, you’ll need to explain why. Make sure your co-workers or clients are aware of the reasons for this change. It should be a collaborative and evolving process.

shutterstock_181044401

5. Solicit Extra Feedback

Show your grandma. No joke. Sometimes the less familiar a person is with your space, the more you can yield surprising feedback. And the more feedback you get, the better. Sometimes designers are too close to their work and need a fresh view. To get out of the designer bubble, ask your customers for feedback and get them to participate in the direction you’re taking. If you can’t get feedback from customers, get feedback from real people, like family, friends, or colleagues. Firsthand feedback from people who haven’t seen your latest materials is far more useful than showing five directors within your company.

credit: shutterstock/blog

About Olabodeskills.com

Olabodeskills is a creative portal that teaches, shares, showcases and features brilliant ideas, concepts and  skills in the arts – from graphic/design, painting, sculpture, printmaking, photography, visual media, decorative arts, architecture, performing arts and interactive media. It is for everyone in the design world – graphic/web designers, web developers, programmers, illustrators, photographers, cartoonists, writers, architects, package designers, animation/multimedia pros, video editors, make-up artists and the design wannabes.

 

About Olabode Skill

Olabodeskills is a creative portal that teaches, shares, showcases and features brilliant ideas, concepts and skills in the arts – from graphic/design, painting, sculpture, printmaking, photography, visual media, decorative arts, architecture, performing arts and interactive media. It is for everyone in the design world – graphic/web designers, web developers, programmers, illustrators, photographers, cartoonists, writers, architects, package designers, animation/multimedia pros, video editors, make-up artists and the design wannabes. We are devoted and dedicated to developing solid ties to our design community, advancing the eminence of design, and building an encouraging uniformity in our different world.

Check Also

behind every smile

Behind Every Smile… A Photo Story on Depression Awareness Campaign by Olabode Skill

Someone once said, the more you look, the less you see. That’s why there’s always …

Leave a Reply