Designers have created problems for themselves over the years on social media thanks to some unchecked activities. It is important that we know why certain things are not to be done on social media and how it can practically affect our career as a designer. These 7 steps below has been carefully analysed so that we will all know how to avoid social media suicide.
1. Don’t tell your colleagues about your rates
Never post fees, be it on Facebook or Twitter. It is better to discuss this with your friends in private. Note that an open forum isn’t the right place to post such things.
2. Never post your clients job before approval
Whatever you are doing for a client should be kept secret until the job is approved and run (placed either in print media or outdoor). Sharing a client job before approval on an open forum can cost you the client.
3. Never ‘bad-mouth’ your client’s job
This is the golden rule. If you become known as a difficult designer, it takes a lot of time and talent to shed that reputation. Meanwhile, most of your comments will be archived for future clients to read, so there’s no going back.
4. Be constructive
Nobody wants to listen to someone moaning about every design they’ve come across. If there is a need to point out some flaws, be constructive or send a personal mail to whoever is concerned.
5. Never post your employer’s jobs on social media
If you are still under employment, it is very important to note that you don’t have any right to post your employer’s jobs online. By doing so, you are exposing the company to competition. This might not only warrant a query but can also cost you the job.
6. Don’t expose your “PP” online
Every art director must be wary of this. Even if your employers know that you are doing what is popularly known as “PP” in the industry, you should not post it online. If you are working on a brand in direct competition with any of your employer’s brands, there’s surely going to be a big trouble waiting for you.
7. Avoid foul language
The ‘f’ word has become a major part of a designer’s language because we believe that a bit of profanity is part of everyday life. We must however remember that not everyone reacts to it in the same way. Know your potential clients and customer base to have a clear idea of the kind of language they’ll expect from you.
With the above points, we should know how to guide ourselves when it comes to social media usage and to always curtail our activities so that we can avoid the danger of social media as much as possible.
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